METHOD
Unknown isn’t zero
Most tools hide what they can’t measure or print a zero. We say plainly what we couldn’t measure.
Five result states
Pass
Rule verified, condition met.
Warning
Works, with room to improve.
Fail
Proven issue, with a fix ready.
Not applicable
This rule means nothing for this asset.
Unverified
We couldn’t reach the data, so it isn’t scored.
How the score works
The score is the weighted pass rate of verified, applicable rules. A warning counts as half. Coverage is shown beside it. It shows conformance with our own audit rules, and it isn’t a Google score.
Measurement maturity
L0
Technical readiness
Are page structure and rules in order?
L1
Crawler access
Can crawlers reach the content?
L2
Citation sampling
Do we appear in tested answers? This is sampled data.
L3
Referrals
Is real traffic arriving?
L4
Conversions
Does it contribute to the business?
L5
Incremental impact
Can real impact be proven against a control group?