Every platform has its own search rules
From YouTube to Instagram, from Telegram to WhatsApp, each platform gets its own rule set. We also state what data can be reached officially and what can’t be measured.
Platform by platform
YouTube SEO
Titles, descriptions, chapters, captions and thumbnails
Official API, with your permissionExploreInstagram SEO
Profile name, bio, captions and alt text
Official API, with your permissionExploreTikTok SEO
Captions, on-screen text and speech
Limited official APIExploreTelegram SEO
Channel name, username, description and t.me page
Partly manualExploreWhatsApp SEO
Business profile, catalog, Channels and wa.me links
Partly manualExploreFacebook SEO
Page name, category, description and share cards
Official API, with your permissionExploreLinkedIn SEO
Company page, headline and posts
Limited official APIExploreX SEO
Profile, posts and share card
Limited official APIExplorePinterest SEO
Pin title, description and board
Official API, with your permissionExploreReddit SEO
Brand mentions and community rules
Limited official APIExploreThreads SEO
Posts and profile consistency
Limited official APIExploreSnapchat SEO
Public profile and Spotlight
Limited official APIExploreGuides
YouTube SEO guide: titles, descriptions and captions
Titles, descriptions, chapters, captions and channel setup for being found in YouTube search. A plain, practical guide.
Instagram and TikTok SEO: being found in social search
Profile name, bio, captions, hashtags and on-screen text. Practical tips for being understood in Instagram and TikTok search.
Telegram SEO: help people find your channel
Telegram channel name, username, description, post structure and t.me page. An honest guide to discoverability on Telegram.
WhatsApp SEO: business profile, catalog and Channels
WhatsApp isn’t a classic search engine, but discoverability exists. A guide to business profiles, catalogs, Channel names and wa.me links.
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