Profile fields
Is the target keyword in the name field and bio?
Official API, with your permission
Instagram SEO
Profile name, bio, captions and alt text
Instagram search relies on profile names, bios and captions. Put the keyword in the right place, set hashtags by the current rule and write alt text for your images.
What it audits
First line
Is the keyword visible before “more” in the caption?
Hashtag rule
Checks hashtag count and warns because sources conflict.
Reels and alt text
Reminds you about Reels cover text and image alt text.
Character limits
Rules can change. Each row states its source status; check limits not confirmed by an official help page in the app before publishing.
| Field | Limit | Source status |
|---|---|---|
| Caption | 2,200 | Third-party sources agree |
| Bio | 150 | Unverified; check in the app |
Data access
The Instagram API works with business and creator accounts, after Meta app review.
Its limits: Explore or search placement isn’t guaranteed. Personal account data is never pulled.
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