92 surfaces
Everywhere people look for something
Search engines, AI answers, social networks, video, messaging, stores, marketplaces, maps and review sites. For each surface, we state clearly what can and can’t be measured.
Search engines
Google verticals
AI answer engines
Social networks
Video and live
Messaging
Community and portfolio
Publishing and newsletters
Podcast and audio
App and extension stores
Marketplaces
Maps and local
Reviews and comparison
Knowledge sources
Voice assistants
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