Business profile
Are description, category, address, hours and site filled in and consistent?
Partly manual
WhatsApp SEO
Business profile, catalog, Channels and wa.me links
WhatsApp isn’t a classic search engine, but customers find you through your business profile, catalog, Channel name and the links on your site. Audit them in one list.
What it audits
Catalog
Are product names and descriptions clear and consistent with your site?
Channel identity
Do your WhatsApp Channel name and description contain what people search?
wa.me links
Do chat links on your site work, with the right pre-filled message?
Character limits
Rules can change. Each row states its source status; check limits not confirmed by an official help page in the app before publishing.
| Field | Limit | Source status |
|---|---|---|
| About | 139 | Unverified; check in the app |
| Business description | 256 | Sources conflict; check in the app |
| Catalog item description | 1,024 | Unverified; check in the app |
Data access
The WhatsApp Business Platform works for your own account. There’s no known official data for Channel search ranking.
Its limits: Rank in Channel discovery can’t be measured. Bulk messaging without consent and personal account automation aren’t supported.
START FOR FREE
See the truth first
Create an account, pick your site and the surfaces you want, and see your first audit right away.