Consent-aware attribution
Uses data according to consent status.
GrowthOn the roadmap
Measurement and Experiment Lab
Attribution, experiments and real impact
Measure a change’s effect. With a control group it’s causal; without one it’s labeled correlation, following consent rules.
This module is planned and hasn’t been built yet. This page describes the intended scope.
What it will do
SEO experiments
Controlled tests across page groups.
Uncertainty band
Shows results as a range, not a single number.
Its limits: If seasonality and ads can’t be excluded, no causation is claimed.
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