Public profile
Are name, bio and link filled in?
Limited official API
Snapchat SEO
Public profile and Spotlight
Public profiles and Spotlight content can be discovered on Snapchat. Check your profile’s consistency and your captions.
What it audits
Spotlight caption
Is the topic short and clear?
Web link
Are profile and site consistent?
Topic tag
Suggests a relevant topic tag.
Character limits
Rules can change. Each row states its source status; check limits not confirmed by an official help page in the app before publishing.
| Field | Limit | Source status |
|---|---|---|
| Spotlight caption | 160 | Unverified; check in the app |
Data access
Snapchat API access is limited and needs approval.
Its limits: Discovery placement isn’t guaranteed. The limit is unverified.
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