What is ASO? Basics for the App Store and Google Play
GetSeoHit team · Updated:
SHORT ANSWERASO is the work of helping your app get found in store search and turning its store page into downloads. Name, description fields, creatives, reviews and localization are the basics. Rankings can’t be guaranteed.
The two stores differ
On the App Store, the name, subtitle and hidden keyword field matter most. Google Play has no separate keyword field, so the title, short and long descriptions decide. Don’t copy the same text to both.
Copy rules
Pay attention to these:
- Use every field meaningfully within its limit
- Don’t repeat keywords
- Avoid competitor brand names and misleading claims
- Localize for each country and review machine translation
Creatives drive conversion
The first screenshots should state the main benefit and show the real product. If you experiment, don’t declare a winner without enough sample.
Reviews and quality
Recurring review themes feed your roadmap. Crash rates can affect visibility and ratings. Fake reviews are both prohibited and risky.