YouTube SEO guide: titles, descriptions and captions
GetSeoHit team · Updated:
SHORT ANSWERYouTube SEO means making your video’s topic clear to viewers and the platform: put the key phrase near the start of the title, summarize in the first lines of the description, and add chapters and captions. Recommendations and search placement can’t be guaranteed.
Title and first lines
The visible part of a title is short, so put the key phrase near the start. The first description lines appear in search and under the video, so state the topic there.
Chapters and captions
Timestamped chapters make content scannable. Captions improve accessibility and put what the video says into text.
The web connection
Embed the video on the relevant page of your site and add VideoObject schema, so it can also be found on Google.
What to watch
Search terms in YouTube Analytics show which words people used to find you. Measure with your own channel data.