Instagram and TikTok SEO: being found in social search
GetSeoHit team · Updated:
SHORT ANSWERTo be found on Instagram and TikTok, use the searched phrase in your profile name, your caption’s first line and, where possible, in the video. Pick a few relevant hashtags. Explore and the For You feed can’t be guaranteed.
Profile
Say what you do in the name field, and make the topic and your web link clear in the bio. The profile is the first filter in search.
First line
The part before “more” is the most valuable space. Put the key phrase there, but write naturally.
Hashtags
Hashtag limits can change and sources can conflict. Use a few relevant tags rather than many, and check the current rule in the app.
In-video text
On-screen text and what you say should cover the same topic as the caption. Consistency helps viewers and the platform.