WhatsApp SEO: business profile, catalog and Channels
GetSeoHit team · Updated:
SHORT ANSWERWhatsApp isn’t a classic search engine, but customers find you through your business profile, catalog, Channel name and chat links on your site. Keep these complete and consistent. Rank in Channel discovery can’t be measured.
Business profile
Fill in description, category, address, hours and website. Keep details identical to your Google profile.
Catalog
Name products with the words customers use. Keep price and description consistent with your site.
Channels
Make the Channel name describe the topic and keep the description clear. We found no reliable official source for limits, so check in the app.
wa.me links
Chat buttons on your site use wa.me links. Test that they work and that the pre-filled message is right. Bulk messaging requires explicit consent.